Becoming a Retail Partner with Save A Lot is an exciting opportunity. We’re proud to help our licensees every step of the way, from site selection support to marketing your grocery store business. Whether you’ve worked in grocery stores for years or you’re completely new to the industry, we’ll show you the ropes for getting up to speed both efficiently and effectively.
When you become a Retail Partner with Save A Lot, you’ll quickly see that we provide many benefits to our licensees. We have a vested interest in seeing our Retail Partners grow their business, so we’ve developed ongoing support resources to not only get your store up and running but help you flourish.
Resources you’ll enjoy as a licensee include:
- In-house distribution to keep inventory costs low.
- Streamlined ordering so you can keep your shelves stocked.
- Marketing support to help you build a strong reputation.
- Store development led by comprehensive market and site analytics.
- Merchandising support for assortment and store layout optimization.
- Comprehensive initial and ongoing training on our business model.
Your success is our success, so we’re here to help you achieve your growth goals.
Marketing Your Grocery Store Business
One of the many important resources you’ll enjoy as a Retail Partner is our marketing support. The Save A Lot marketing support helps you build a strong reputation in your community. We provide our Retail Partners with a collection of ready-made marketing materials to greatly simplify the process of advertising. We’ll also help you identify the most effective marketing channels to make sure we grab the attention of your customers.
Our marketing program includes:
- Comprehensive advertising programs (TV, radio, billboard, and digital)
- Promotional planning
- Local marketing support
- Community outreach and event planning assistance
Our Brand Refresh Includes Creative Marketing
As our stores undergo an extensive brand refresh, Save A Lot is also refreshing our marketing campaigns. We recently announced a new creative campaign to bring energetic, unique, and unexpected appeal to the grocery space and broaden our audience reach.
Save A Lot partnered with director Drew Kirsch and three up-and-coming singers and hip-hop artists, Tamara Bubble, Leon Evans, and Sarai, to create an original, catchy song and music video.
Save A Lot utilizes Facebook, Instagram, LinkedIn, Twitter, and YouTube to increase our social media presence and market our stores. We also are rolling out more modern, mobile- and cloud-first environments for our distribution centers, corporate stores, and headquarters. This upgrade will help to manage all aspects of our network and expand mobile devices, new technologies and applications, and IoT devices.
A well-established brand like Save A Lot can help take your investment to the next level with updated marketing for your grocery store business.
Contact Save A Lot today to learn more about marketing your grocery store business and all of the support that comes with it.